A few months ago, a new series of frozen vegan meals that are produced in Crete and target the global market was created by the Kyriakakis family. Based on traditional recipes, this series connects the past with the present as well as natural ingredients with a modern lifestyle.
We asked our partners at “Lazy Snail” to develop a strategy, a name, a brand, and the packaging of this series.
Inspired by natural ingredients that are abundant on the island of Crete, this brand brings together elements of nature, purity, and honesty. The packaging resembles the distinctive Cretan experience: having your food served right after harvest often by the farmer himself. We wanted a tasteful packaging with bright colours. Two different techniques were employed for the design of our packaging: photorealism and vector art. As for the name of the series, we wanted something that is contemporary but also visually connected to the actual meals of the series. We opted for hand-written lettering to give an extra edge to the design.
This is how the “Greens & Yellows” series came to life. It was a great pleasure to hear from our partners at “Lazy Snail” that this series was given the prominent 2020 Red Dot award.
We are proud of “Greens & Yellows”, and we are proud of our partners.